Who makes the purchase, how, when, etc..?) Social and cultural factors of our clients. Demographics public objective.
Economic conditions and geographical area of operation. Laws, regulations and policies that may affect our SMEs. No need to write a book but they must know the relevant facts, may have points that are most important and affecting less. Focusing on the first is fundamental. More than a small business or self has had a great product or service and then not have realized that it was a good time to take action or elected him shortly before a law changed the playing field. It is therefore important to consider any aspect “general” that may affect the company and analyze it, you might then not important but that little importance should be the result of a final analysis and not a prior intuition. 2.2 .- Analyze the conditions of competition: They have to look to SMEs or self competitors, their products, financial resources, strengths and weaknesses, strategy, etc. If necessary, go to see them, to see how they work, to write down everything that seems good and everything seems negative, there may be aspects of the first to include in your business and others in the seconds that you want to avoid at all costs.