To eternalize a moment is to domesticate and to select the memory. The periodicals, in this direction, act as gentlemen of the memory, since they choose what it must be remembered or be forgotten. As Le Goff, the written memory she is directly to be able on it. The Periodical of Brazil, for example, at the beginning created an image of periodic a popular one and destined to fiscalize the nonsenses of the power, however, to the end of century XIX, it assumes, clearly, a position of defender of the groups economic politicians and financed who it. This function of intermediary of the readers with the public power of to the periodical the popularity and power, in which, invariably, the periodic ones are looked by the powerful ones to act as its interests. However this connivance was not gratuitous, no longer Cautious Moral government the exchange of favors with the periodic ones was frequent.
It had distribution of mounts of money the periodicals reliable of the president. The Gazette of Notice received a thousand kings for ordered substance. Lage Joo, of the Paiz, affirmed that the subvention is a proper activity of the journalism. Between 1903 and 1905, the entrepreneur gets, of the Bank of the Republic, loans in the value of 1250 stories. In 1911, the Periodical of Brazil obtained loans next to the Bank of Brazil. Sales fields affirmed that it distributed, in the period, a story million of kings to the great Carioca press. During government FHC the alliance of the government with the great press also was denounced by studious (LESBAUPIN, 1999). One perceives that the way of being able and the press if intercross. For Francisco Falcon ' ' History and power are as siameses brothers, to separate them are difficult; to look at for one without perceiving the presence of the other is almost impossvel' ' (FALCON, 1997).